In addition to the merchandise launch, there will also be a number of promotional items tied to the upcoming release of
Revenge of the Sith.
Burger King will have an in-store game and a series of toys;
Cingular will have exclusive mobile content;
Frito Lay will have chip related tie-in's;
Kellogg's campaign will include packaging, premiums, and Star Wars Cereal;
Masterfoods various candy brands will feature Star Wars packaging, including the
M&M's "Mpire";
Pepsi will also release a variety of packaging and products, including a "Darth Dew Slurpee" available at 7-11 stores. Check out
StarWars.com for more information.
