Star Wars Merchandising Deals And Stand-Alone 'Origin' Films In The Works
Bespin refugee - September 12, 2013
During an investor conference on Thursday, Disney Co. chief financial officer Jay Rasulo refered to Star Warsas an “evergreen property” that could become even more valuable with the right deals. Similar to what they've done with Marvel, they plan to broaden the range of merchandise, in preparation for 2015's release of Episode 7. As was previously revealed, there will be 'origin story films', in addition to the upcoming sequels.
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