Hasbro To Showcase Fan-Favorite Brands At New York Comic Con 2025!!

Experience a Universe of Fun Based on TRANSFORMERS, G.I. JOE, MAGIC: THE GATHERING, DUNGEONS & DRAGONS and MY LITTLE PONY Plus Premier Collaboration Brands Star Wars™ and Marvel from Disney Consumer Products and Ghostbusters from Sony

PAWTUCKET, R.I. –– SEPTEMBER 30, 2025 –– Hasbro, a leading games, IP and toy company, is bringing the fun to New York Comic Con with a full lineup of activities for fans of all ages! Explore the worlds of TRANSFORMERS, G.I. JOE, MAGIC: THE GATHERING, DUNGEONS & DRAGONS and MY LITTLE PONY, along with premier collaboration brands Star Wars™ and Marvel from Disney Consumer Products and Ghostbusters from Sony through engaging content and experiences.

HASBRO BOOTH #1012
Explore the best of Hasbro in person! The booth offers an immersive experience for fans of all ages, with product displays and a curated selection of top-quality toys and collectibles available for physical purchase. Attendees will have the opportunity to be the first to secure the following Hasbro Fall Convention Exclusives: TRANSFORMERS GENERATIONS ARMADA NEMESIS PRIME & AIR DEFENSE MINI-CON TEAM, G.I. JOE CLASSIFIED SERIES #172 COBRA-LA PYTHONA, STAR WARS: THE BLACK SERIES MACE WINDU & DARTH SIDIOUS FIGURES, STAR WARS: THE VINTAGE COLLECTION JEDI SPIRITS 3-PACK and MARVEL LEGENDS SERIES FANTASTIC FOUR VILLAIN SUPER-SKRULL. Product photos can be found here.

HASBRO BRAND AND PARTNER PANELS
Join Hasbro and their partners for engaging brand panels at New York Comic Con, celebrating TRANSFORMERS, G.I. JOE, MAGIC: THE GATHERING, Star Wars, Marvel, and Ghostbusters! Attendees can expect the hottest new product reveals, important updates, and presentations from the creative minds behind their favorite franchises.

Hasbro Star Wars and MARVEL Panel: Thursday, October 9 from 11:00 A.M. – 12:00 P.M. | Room 408 - Hasbro hosts an action-packed toy panel with brand team members to reveal exciting new products, giving fans a first look across these iconic product lines. The panel will bring updates on the Hasbro lines inspired by Star Wars, including The Black Series and The Vintage Collection, and the Marvel Legends product line.

Fans who are unable to attend the panel can tune in to an exclusive Hasbro Pulse NYCC Fanstream recap on YouTube, Thursday, October 9 at 12:00 P.M. EST.

Nickelodeon x Magic: The Gathering: Friday, October 10 from 11:00 A.M. - 12:00 P.M. | North-Room 409 - Get your exclusive first look at the next powerful team-up between Magic: The Gathering and Nickelodeon. It's going to be [redacted]!

Hasbro Toy Panel – Action Brands: Friday, October 10 from 11:00 A.M. - 12:00 P.M. | Room 406.3 - Hasbro’s brand marketing and design teams return to NYCC with an action-packed showcase of its iconic action figure lines. Fans can expect updates from TRANSFORMERS, including preorder timing for recently revealed items, including Studio Series. The panel will also introduce new additions to the G.I. JOE Classified Series, with a first look at a covert new vehicle designed for icy terrain.  Plus, Ghostbusters fans won’t want to miss behind-the-scenes info on the latest Kenner Classics collection news. Join Hasbro’s team for exclusive reveals, behind-the-scenes insights, and a glimpse at what’s next in action figure storytelling.

Additionally, the final results of the 2025 TRANSFORMERS and G.I. JOE Hall of Fame Vote will be revealed during the panel. Fans can still cast their vote for TRANSFORMERS (here) and G.I. JOE (here) through Tuesday, October 6 at 3:00 P.M. EST.

Fans who are unable to attend the panel can tune in to an exclusive Hasbro Pulse NYCC Fanstream recap on YouTube, Friday, October 10 at 12:00 P.M. EST.

PARTNER PANEL

TRANSFORMERS & G.I. JOE: A New Era for the Energon Universe: Saturday, October 11 from 1:15 P.M. - 2:15 P.M. | Room 406.1 - The worlds of TRANSFORMERS, G.I. JOE, and Void Rivals change forever - and this is THE panel to get all the details! Join superstars Robert Kirkman, Joshua Williamson, Dan Mora, Tom Reilly, Jorge Corona, Conor Hughes, and Skybound Executive Editor Ben Abernathy for all new Energon Universe revelations...and a special surprise giveaway for fans.

HASBRO BRAND EXPERIENCES

G.I. JOE Cold Slither Live Concert – Back by popular demand, Cold Slither will make its on-stage return during New York Comic Con! Based on their depiction in the 1985 animated series G.I. JOE: A Real American Hero, this 16+ concert experience is set for Saturday, October 11 at The Gramercy Theater (doors open at 8:00 P.M.). Presented by Hasbro and Reigning Phoenix Music, Cold Slither brings a full-force blend of original metal mayhem and ‘80s nostalgia. Purchase limited-edition show-only gear, including exclusive t-shirts, a poster, LPs, CDs, a collectible pin and more. Tickets are available for purchase here while supplies last.

Energon Universe x Skybound Talent Signing – Meet the artists of Skybound’s Energon Universe at Midtown Comics Times Square on Friday, October 10 from 7:00 – 9:00 P.M.

MY LITTLE PONY Talent Signings and Activities – Fans will have opportunities to meet and get autographs from Andy Price, comic artist for MY LITTLE PONY, and Tara Strong, voice actress of Twilight Sparkle at Kayou’s booth (#1217). Additional details are available on Kayou’s official account on Instagram.

Talent Appearance Schedule:

Thursday, October 9
11:00 A.M. - 7:00 P.M. Andy Price Giant Card Live Art

Friday, October 10
4:00 P.M. – 6:00 P.M. Andy Price Live Sketch & Autograph Session
*Limited to 15 fans on a first come, first served basis (one per person). No other items or merch will be signed.

Sunday, October 12
11:00 A.M. – 1:00 P.M. Andy Price Live Sketch & Autograph Session
*Limited to 15 fans on a first come, first served basis (one per person). No other items or merch will be signed.
2:00 P.M. – 4:00 P.M. Tara Strong Card Signing
*Limited to 200 fans on a first come, first served basis. Card for signature provided by Kayou (one per person). No other items or merch will be signed.

Additionally, the Kayou Ponification Station will be hosting 5-hour sessions daily where superfans can transform into their favorite pony look during these times:

Thursday, October 9 and Friday, October 10 from 1:00 P.M. – 6:00 P.M.
Saturday, October 11 and Sunday, October 12 from 11:00 A.M. – 4:00 P.M.

The Finest Edge of Twilight: Dungeons & Dragons Talent Signing – Hosted by Penguin Random House, join author R.A. Salvatore for special signing sessions throughout NYCC to celebrate the new Dungeons & Dragons novel.

Appearance Schedule:

Friday, October 10
11:30 A.M. - 12:30 P.M. at NYCC’s official autograph area - Hall 1A, Table # 45 (Table # Subject to Change)
1:30 P.M. - 2:15 P.M. at Penguin Random House booth (#3021)
Saturday, October 11
11:30 A.M. - 12:30 P.M. at NYCC’s official autograph area - Hall 1A, Table # 42 (Table # Subject to Change)
3:30 P.M. - 4:15 P.M. at Penguin Random House booth (#3021)