I am hearing from various sources that starting with yesterday's
Marvel Legends Emperor Doom figure,
Hasbro has officially raised their
MSRP on
standard 6" figures to
$27.99, at least here in the United States. Its unclear at the moment whether the price increase will be reflected in other countries right now. This price increase will also effect standard G.I. Joe Classified and Star Wars Black Series figures as well.
What that means is that for any new regular Marvel Legends, G.I. Joe Classified or Star Wars Black Series figure release going forward will now see that higher $27.99 price point. The previous MSRP was $24.99.
I would imagine Tariffs played a role in Hasbro's decision to increase their price which is something they seemed to have been contemplating doing for several months now. The reason for the price increase is only my speculation though.
At this time I can't tell you how widespread the price increase will be, meaning if we will also be seeing price increases for things like Deluxe figures.
Just to be clear, when we say the MSRP price is going up, that means the manufacturer themselves have raised the price across the board for all retailers as opposed to an individual retailer raising their price for whatever reason. In recent months due to tariffs we have seen individual retailers adjust their prices up and down, but those kind of price changes are generally only temporary. When the manufacturer raises their MSRP, while not impossible that the price could come back down, it is far less likely to happen.
When we hear any more details about whether prices will also be going up with things like Deluxe figures we will be sure to update you here.
I hoped the next action figure price increase will be in another 5 to 10 years.
The theory goes that the lower price is a test-price, to see if consumers will tolerate it and stick by the brand, or even better, new consumers will come to the brand at that price.It says that any percentage gain indicates that enough consumers will at least stay with the brand to keep it going at a higher price.It's a stepping-stone.When consumption declines is when a price-point has hit threshold and it'll hold at that price, or decline temporarily to re-attact straggler-buyers.Remember that a manufacturer ( corporate) consistently wants to PROFIT, not just hold place, so incremental price-creep is always going to be there.The really sad thing is that when price-threshold arrives, it's also product threshold too, meaning that less and less will be offered within the product itself. Corners will be cut, less accessories, less paint apps, packaging etc.And prices will STILL increase.Remember that their mandate is ALWAYS to gouge us, for as much as they can, for as long as they can.Enjoy it while it is there, for as long as it is there.
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