Hasbro Standard Star Wars: Black Series MSRP Price Increase

By Jay Cochran on 2025-09-03 in Action Figures
I am hearing from various sources that starting with yesterday's Marvel Legends Emperor Doom figure, Hasbro has officially raised their MSRP on standard 6" figures to $27.99, at least here in the United States. Its unclear at the moment whether the price increase will be reflected in other countries right now. This price increase will also effect standard G.I. Joe Classified and Star Wars Black Series figures as well.

What that means is that for any new regular Marvel Legends, G.I. Joe Classified or Star Wars Black Series figure release going forward will now see that higher $27.99 price point. The previous MSRP was $24.99.

I would imagine Tariffs played a role in Hasbro's decision to increase their price which is something they seemed to have been contemplating doing for several months now. The reason for the price increase is only my speculation though.

At this time I can't tell you how widespread the price increase will be, meaning if we will also be seeing price increases for things like Deluxe figures.

Just to be clear, when we say the MSRP price is going up, that means the manufacturer themselves have raised the price across the board for all retailers as opposed to an individual retailer raising their price for whatever reason. In recent months due to tariffs we have seen individual retailers adjust their prices up and down, but those kind of price changes are generally only temporary. When the manufacturer raises their MSRP, while not impossible that the price could come back down, it is far less likely to happen.

When we hear any more details about whether prices will also be going up with things like Deluxe figures we will be sure to update you here.

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Comments...

Last 10 comments - ( Read All Posts )
Roadpigmaster - 2025-09-05 @ 3:46 am
4 hours ago, toynewman said:

For me it's more about what I'm getting for the $32 after tax.....so no more "Oh hey that's cool, even though I don't know him or her."

For sure familiar faces/characters from our childhoods will determine our decision to buy them or not man. Just imagine having to decide if the offerings next year is Thrasher and the Thundermachine... or maybe a retro Major Bludd! I'm already programmed that if they do Charbroil, Sci-Fi or General Hawk 91, the one of the Nintendo Atlantic Factor Nes game, I will buy them without thinking about it.

toynewman - 2025-09-04 @ 10:41 pm
1 hour ago, Roadpigmaster said:

Of you collect everything from them yes but if you just buy a few things then you will continue getting them.???

For me it's more about what I'm getting for the $32 after tax.....so no more "Oh hey that's cool, even though I don't know him or her."

ucsf - 2025-09-04 @ 9:30 pm

I believe this will affect all types of releases including the deluxe figures. Before the big fall sales, this is going to divide the already shattered community. I feel for those who are trying to work with a tight budget - including myself.

Roadpigmaster - 2025-09-04 @ 8:43 pm
16 hours ago, MagnaPrime said:

I am definitely getting priced out.

Of you collect everything from them yes but if you just buy a few things then you will continue getting them.???

toynewman - 2025-09-04 @ 1:07 pm
9 hours ago, MagnaPrime said:

I am definitely getting priced out.

Same.

Admiralty_Entertainment - 2025-09-04 @ 4:46 am
6 hours ago, Frozentenderloin said:

Does this mean preorders as well? My Major Bludd was preordered a couple months ago on BBTS, but it is estimated to release in October- so does that mean it will go up, or is this referring to newly announced preorders after this point?

For the most part these things only apply to the releases they announce next rather than existing upcoming releases. Of course, you can never quite tell...

MagnaPrime - 2025-09-04 @ 3:47 am

I am definitely getting priced out.

TheArrow - 2025-09-03 @ 11:53 pm
1 hour ago, Frozentenderloin said:

Does this mean preorders as well? My Major Bludd was preordered a couple months ago on BBTS, but it is estimated to release in October- so does that mean it will go up, or is this referring to newly announced preorders after this point?

Best advice is to contact BBTS directly to inquire, as with any other retailer where there might be pending pre-orders coming.

Frozentenderloin - 2025-09-03 @ 10:06 pm

Does this mean preorders as well? My Major Bludd was preordered a couple months ago on BBTS, but it is estimated to release in October- so does that mean it will go up, or is this referring to newly announced preorders after this point?

BB_Shockwave - 2025-09-03 @ 9:59 pm

Doom costs 30 here on HasbroPulse Europe, the same price all the other Legends figures have always costed...

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