Hasbro Celebrates its 100th Anniversary at 2023 San Diego Comic-Con International!

Revealing an Am Brand Lineup Through Dazzling New Products, Experiences, Programming and More Surrounding Fan-Favorite Brands: TRANSFORMERS, Dungeons & Dragons, Magic: The Gathering, NERF, G.I. JOE, Power Rangers and Premier Collaboration Brands: Star Wars, Indiana Jones and Marvel

Visit Hasbro Booth #3213 for Talent Meet & Greets, Signings, Product Showcases, Photo Opportunities, Contests, and Giveaways, Among Other Fun-Filled Branded Activities

Select Hasbro Pulse Products and Convention Exclusives Will Be Available to Purchase at The VAULT: A Hasbro Pulse Store in Downtown San Diego, CA

Celebrating its centennial anniversary this year, Hasbro, Inc., a toy and game company, is returning to San Diego Comic-Con International, showcasing an incredible lineup of branded activities based on fan favorites, including TRANSFORMERS, Dungeons & Dragons, Magic: The Gathering, NERF, G.I. JOE and Power Rangers, as well as products from premier collaboration brands, Star Wars, Indiana Jones and Marvel from The Walt Disney Company.

For information on other Hasbro lines, check here.

"We are absolutely thrilled to celebrate our 100th anniversary with our fans at San Diego Comic-Con," said Kim Boyd, Head of Toy at Hasbro. “With ten decades of unforgettable history, Hasbro has been instrumental in enabling generations of families to create lasting memories through imaginative play and storytelling. Along with new product launches at San Diego Comic-Con, fans can expect to experience their favorite products and entertainment in innovative ways, featuring iconic brands like TRANSFORMERS, G.I. JOE, and NERF.”

HASBRO BOOTH #3213

Convention Exclusives - Hasbro is offering the following four San Diego Comic-Con 2023 exclusive products: Transformers: Legacy Evolution - Deluxe Class War Dawn 2-Pack, Star Wars: The Vintage Collection Krrsantan action figure, Marvel Legends Series Deadpool and Bob, Agent of Hydra and G.I. JOE Classified Series Philip “Chuckles” Provost. Attendees can visit the Hasbro Pulse Desk at the Hasbro Booth (#3213) to receive a one-time use code, which can be scanned to pre-order. One code, per product, per customer. Limited quantities will be available to pre-order on HasbroPulse.com after the convention.



Star Wars: The Vintage Collection Krrsantan
(HASBRO / Ages 4 years & up/Approx. Retail Price: $39.99 / Available: Summer 2023)

A former gladiator turned deadly bounty hunter, Krrsantan is a towering black-furred Wookiee who made a name for himself in the criminal underworld with his intimidating presence and raw strength. Fans can celebrate the legacy of Star Wars, the action-and-adventure-packed space saga from a galaxy far, far away, with this premium 3.75-inch scale Star Wars: The Vintage Collection Krrsantan figure inspired by Star Wars: The Book of Boba Fett live-action series. This figure features premium detail and design across product and packaging inspired by the original Kenner line, as well as the entertainment-inspired collector grade deco. Includes figure and 14 entertainment-inspired accessories including two additional sets of hands.

Available exclusively at San Diego Comic-Con. Attendees can visit the Hasbro Pulse Desk at Hasbro’s Booth #3213 to receive a one-time use code, which can then be scanned to pre-order. One code, per customer. Limited quantities will be available to pre-order on HasbroPulse.com after the convention. While supplies last.
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Available exclusively at San Diego Comic-Con. Attendees can visit the Hasbro Pulse Desk at Hasbro’s Booth #3213 to receive a one-time use code, which can then be scanned to pre-order. One code, per customer. Limited quantities will be available to pre-order on HasbroPulse.com after the convention. While supplies last.

Programming - In addition to hosting several insightful brand panels at San Diego Comic-Con (SDCC), Hasbro has a powerhouse programming schedule planned at its booth to help attendees have a memorable convention experience. Fans can look forward to a variety of activities, brand displays, and giveaways across the multi-day event, such as signing opportunities with Larry Hama (G.I. JOE), Gregg Berger (TRANSFORMERS), Marcelo Matere (TRANSFORMERS), Daniel Warren Johnson (TRANSFORMERS), David Nakayama (Marvel), and Harry Moore (Marvel). Other highlights include the Hasbro 100th Archive Product Displays, Robosen Product Demostrations, Transformers: EarthSpark – Expedition video game panel with Outright Games, and Transformers: EarthSpark 1-Step Flip Toy Challenge to win awesome themed prizes and much more.

Hasbro Selfie Series - Convention attendees will have the opportunity to digitally re-imagine themselves and become a premium one-of-a-kind action figure based on characters from G.I. JOE, Ghostbusters, Power Rangers, and more. The Selfie Series team will be unveiling an updated version of the Selfie Series App that now includes more ways to customize. The updates include eyeglasses, sculpted beards and mustaches as well as several new hairstyles. Fans at SDCC will have the opportunity to become an action figure using the updated app at the Selfie Series booth. They will also receive a unique package sleeve commemorating the convention, and a branded figure stand as a gift with purchase. The stand and sleeve are exclusive to purchases made at the SDCC booth.

Show-goers are encouraged to check the schedule posted in Hasbro’s information booth each day for updates and follow @Hasbro on Twitter, as well as @Hasbro & @HasbroPulse on Instagram for the latest happenings.

THE VAULT: A HASBRO PULSE STORE
Hasbro is hosting The VAULT: A Hasbro Pulse Store at the Sparks Gallery (530 Sixth Avenue) so fans can purchase Hasbro Pulse’s best-selling products and select convention exclusives. To purchase the SDCC convention exclusives, you must present a valid convention badge. Limit two per customer. While supplies last. Also, view displays of some of the most iconic products to celebrate Hasbro’s 100th Year Anniversary. The shop will be open to the public on the following days (times subject to change):

-Thursday, July 20: 11AM – 6PM
-Friday, July 21: 11AM – 6PM
-Saturday, July 22: 11AM – 6PM
-Sunday, July 23: 11AM – 5PM

HASBRO BRANDS, PARTNERS, AND PINS: A SCAVENGER HUNT ADVENTURE
For the first time this year, Hasbro collaborates with licensing, publishing, and retail partners on a free pin scavenger hunt, allowing fans to collect pins featuring iconic Hasbro brands. Visit the Hasbro booth (#3213), offsite pop-up shop, and partner booth locations, including BOOM! Studios, Diamond Select, Entertainment Earth, Icon Heroes, Kotobukiya, Mezco, Skybound Entertainment, Super7 and Super Impulse to collect the 21 different pin designs while supplies last (quantities are limited). More information about pins and locations is available in each participating booth.

BRAND PANELS
What’s more, attendees can dig deeper into Hasbro’s wondrous brands TRANSFORMERS, Dungeons & Dragons, Magic: The Gathering and G.I. JOE, along with premier collaboration brands, including Star Wars and Marvel, through engaging brand panels where they’ll get first looks at never-before-seen product and toy innovations, along with other major brand news!

Friday, July 21

Hasbro Star Wars Panel: Friday, July 21 at 2:00PM - 3:00PM | Room: 7AB - Join Patrick and Jing from Hasbro Marketing and Chris and Eric from Hasbro Design as they discuss the popular Hasbro Star Wars line, including the Black Series and The Vintage Collection. Attendees will get an in-depth look at Hasbro’s latest action figure and premium roleplay offerings from throughout the saga. Word on the Holonet is there may also be a few surprises.