13 hours ago, Admiralty_Entertainment said:This had better not be a precursor to *another* round of price increases to see how much more they can squeeze out of the adult collector before we bail...
This right here. I chuckle that they are pricing people out of the hobby. With inflation at such a crazy rate....they think making me pay almost three times what I was paying in the early 2000s is going to inspire loyalty?
I don't know why they miss that making people pay more means they will often buy less.
And let's not get into the problem of distribution....especially for highly desired exclusives that store don't stock/sell out of
This had better not be a precursor to *another* round of price increases to see how much more they can squeeze out of the adult collector before we bail...
13 hours ago, memocromatico said:Wow, they expect US to increase THEIR income 50%? Thats not sounding the way they want it to. Thats my main problem with the people that deal with money and not product. They see numbers not people, trends not wants, and just ways to increase profit without increasing investment. I understand thats how the world works, but its broken. Were loyal and willing to spend as much as we can as long as its worth spending.
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They didnt say that they expect to increase their income%50. They said that currently adult collectors account for 40% of their total sales and that they expect collectors to account for up to 50% of their income next year or the near future big difference. Its not about whether their income goes up or down its about who is buying the product.
Well it's about time they acknowledged the adult collector portion of the overall picture. Getting rid of the awful windowless packaging is a start but also the actual products themselves need improvement, such as Marvel Legends figures being on old body molds like Bucky Cap, Pizza Spider-Man, etc. need to stop also adding sculpting as well as painting to their figures. A good step forward is the recently released Movie Spider-Man 3 pack. Those figures are real good and am real happy with those. I mean for the prices they are asking I think that is not too much to ask.
Communication is also key to keep the fan bases of Hasbro's franchises happy. Make retailer exclusives more readily available as well as convention exclusives.
1 hour ago, memocromatico said:Wow, they expect US to increase THEIR income 50%? Thats not sounding the way they want it to.....
It says they expect to see the percent of their revenue that comes from adult collectors to increase by 50%. They say that right now, the amount that comes from that demographic (us) is 40% of their sales. a 50% increase would mean that number would reach 60% in the time frame stated.
Yeah, hasbro has really hurt their image with the fans lately. Frankly, this CEO has had so many missteps that I'm surprised he's still there. This is a good time to decide not to rock the boats and also to decide to try and focus on giving fans what they want as a way to grow revenue instead of trying to squeeze every penny from us you can.
Wow, they expect US to increase THEIR income 50%? Thats not sounding the way they want it to. Thats my main problem with the people that deal with money and not product. They see numbers not people, trends not wants, and just ways to increase profit without increasing investment. I understand thats how the world works, but its broken. Were loyal and willing to spend as much as we can as long as its worth spending.
I for one can acknowledge I have a toy buying addiction, everytime I cut back on a black series or marvel legend Im looking for a different brand to spend my hard earned money on. I shouldnt, what I should is just cut back and thats it, but thats a different topic. Thing is, the main thing thats starting to chain me down is what it costs to get figures. Its not just the price that rises, its the hunt thats more expensive too. Even online, with how theyre handling distribution and all that, we have to spend more time trying to get the product too. I have a friend that preorders from 3 different places when possible, he cancels once the first one arrives, but why would we even need to do that?
On top of that, the differences between lines in Hasbro is staggering. First Black Series with their ridiculous deluxe figures, then ML cutting back more and more with accessories and paint apps, Overwatch crashed, Fortnite never got to Jazwares level (granted, the figures looked better and the plastic felt better but the amount of figures Jazwares is ridiculous.) They didnt even make it to 10 waves. Its messed up.TL;DR If they want us to up their income, they must do better for us.
2 hours ago, JayC said:Hasbro CEO Chris Cocks indicated that he seems to feel that adult collectors will be key in turning things around for them. He stated that 40% of his companies annual revenue now comes from 18 and older adult collectors, and that he expects that to grow to 50% in the next 5 years.
Then they should do better by us. I have my doubts they will, but they should.
Can't say any other company has done more to harm their relationship with adult collectors than Hasbro.
From the aforementioned windowless packaging that basically killed off any incentive to collect boxed figures (saving the planet by "using less plastic" while their products are entirely made of plastic? Give me a break), to retailer exclusives that shipped in mailer envelopes with zero regard for destroying their contents, or even worse, cancelled or unfulfilled pre orders placed months in advance while the exclusive figures were scooped by scalpers from stores way before their release dates, to their outrageous price hikes that have far outpaced inflation, just to increase their profit margins year after year, this company has basically pushed away many of their loyal costumers.
I have lost my faith in Hasbro, and my number of orders for their products in general has diminished greatly due to their anti costumer policies.
I doubt this effort to bring back adult collectors after the damage they did will make much of a difference to their bottom line.
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