Hasbro Officially Confirms Product Price Increases

[Reposted from MarvelousNews]



Back in early January we were the first to warn you of coming price increases for Hasbro's action figure lines like Marvel Legends. The MSRP for a regular 6" collector figure are going from $19.99 to $22.99.

Today Hasbro held a virtual investor event in order to announce their first quarter 2021 financial results. According to Reuters, during that event Hasbro for the first time officially confirmed the price increases coming to their products later this year as they deal with rising material costs.

The toymaker, like most U.S. manufacturers, has had to contend with rising resin, packaging and metal prices, as well as soaring transportation costs due to high demand and supply disruptions caused by the COVID-19 pandemic.


We've already started to see the increased MSRP for some Marvel Legends figures including the recently solicited Iron Man URSA Major Build-A-Figure wave which will be out later this year.

Now while the MSRP on that Iron Man wave is $22.99 a figure. I have noticed larger retailers such as Target are still offering those figures with the older $19.99 price.

As I understand it, often times large stores who order product in greater numbers than what a small store can order get bigger wholesale discounts. This sometimes allows those bigger stores to maintain lower costs, at least for a while. That's great for the consumer of course, but sucks for the small businesses who simply just can't afford to keep the figures at the lower prices.