Hasbro Star Wars Toy Sales Up 70% Thanks To The Mandalorian

Bespin refugee - February 10, 2021

While Hasbro's sales based on licensed content from entertainment studios fell 12% to $1.08 billion last year, they report a 70% increase of Star Wars product sales. Despite the lack of a theatrical release, this increase was due in part to sales of The Mandalorian,specifically, The Child, now known as "Grogu". While they were unable to cash in on the character's introduction in season one, due to secrecy, they were ready for season two. In addition to The Mandalorian, Disney+ recently announced a number of upcoming streaming series, which will keep fans occupied until the next scheduled film, Rogue Squadron, in 2023.

'“We see the rapid subscription growth, globalization of Disney+ and the access to Disney content for new audiences as a key catalyst driving consumer product demand,” said Stephanie Wissink, managing director at Jefferies. “Hasbro is one of Disney’s largest strategic partners in enabling fans of all ages to engage in the brands in a physical goods form.”'

(Source: CNBC)

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