TRU Officially Announces Their Force Friday Plans With September 1 Midnight Openings

Jay Cochran - August 25, 2017
Toys R' Us has released an official press release for their September 1 Force Firday plans. Keep reading for all the details:

In an otherwise impossible intergalactic assemblage, aspiring Rebels, Jedis and Siths will unite on Force Friday II to celebrate the launch of the all-new toy line based on the highly-anticipated next chapter of the Star Wars Saga, The Last Jedi.

On Friday, September 1 at midnight, all Toys“R”Us stores in the U.S. and select locations across the globe will host special midnight celebrations for fans of all ages who will be among the (super excited) first to purchase never before seen Star Wars toys – AND items they’ve been coveting for weeks, like the exclusive Luke Skywalker’s Landspeeder from Radio Flyer.

Shoppers who visit our stores at midnight will also receive a free t-shirt and exclusive collectible poster – the first in a series of four. Quantities are limited and available only while supplies last – so get to your store early.

Planning to chill at home with a bowl of popcorn and a Star Wars movie marathon? That’s cool. New products will be available on at 12am EST.

But Wait, There’s More!

Beginning on Force Friday II, customers who visit a Toys“R”Us store can experience something out-of-this-world – no really, it’s actually Augmented Reality. Within each of our Star Wars shops, there are five “triggers” that when using the Star Wars app, allows users to unlock unique content every day from September 1-3, making them eligible to win prizes.

For more information on how to download the app and unlock fun experiences, visit


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