Star Wars And Disney Princesses Drive Hasbro's First-Quarter Earnings

Bespin refugee - April 20, 2016
Hasbro's earnings for 2016 are off to a strong start, led by sales of products based on Star Wars: The Force Awakens and Disney's Frozen. Hasbro's CEO, Brian Goldner, believes revenues for 2016 could be in line with last year. "Hasbro’s first-quarter earnings jumped to $48.8 million, or 38 cents per share, from $26.7 million, or 21 cents per share, in the year-ago period. Revenue rose 16.5 percent to $831.2 million." Star Wars toys were boosted by the December release of Star Wars: The Force Awakens. “Retail and consumer demand for Star Wars remain very high,” said Goldner. Sales of Star Wars merchandise continue to do well with the film's release on Blu-Ray and DVD, 'which should bring in revenue for the next several quarters'; as well as, this December's stand-alone film, Rogue One, which is described as "very exciting.”. Golden calls it "a story that is “very relevant to global fans,” adding that classic toys will also continue to sell."
(Source: THR)


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