Hasbro's Star Wars Design Director Talks About Working On The Force Awakens Toy Line

Bespin refugee - October 01, 2015
Hasbroís Star Wars design director Steve Evans talks about going from fan and collector to working on the Force Awakens toy line. Joining Hasbro in 1999 as a creative packaging manager,and later, as Hasbroís Director of Global Brand Design, he oversaw major toy lines including Transformers and Marvel superheroes, leading to his position as director on the Star Wars design team. With that position comes a high level of secrecy, as he and his team visited the sets and met with J. J. Abrams. Evans reveals that the toys released on "Force Friday" were "carefully selected to be only from the first third of the film so as to not give away anything which hasnít been already seen in the trailers."
(Source: Fastcodesign.com, Photos: Joel Johnson)
Image 1 of 8
1 of 8
Image 2 of 8
2 of 8
Image 3 of 8
3 of 8
Image 4 of 8
4 of 8
Image 5 of 8
5 of 8
Image 6 of 8
6 of 8
Image 7 of 8
7 of 8
Image 8 of 8
8 of 8



STAR WARS SHOPPING ONLINE


Advertise Here on JediInsider.com

Search Online Stores for Star Wars

Search Ebay for Star Wars Now




More Action Figures News


Advertise on Jedi Insider




STAR WARS REVIEWS

Toy Photography

Movies & TV

Customs

Games

This site uses cookies for site configuration, advertising, and analysis. By using this site you accept our policies - Read Full Site Policy OK
Sign Up For The TNI Newsletter And Have The News Delivered To You!


Entertainment News International (ENI) is the #1 popular culture network for adult fans all around the world.
Get the scoop on all the popular comics, games, movies, toys, and more every day!

Contact and Support

Advertising | Submit News | Contact ENI | Privacy Policy

©Entertainment News International - All images, trademarks, logos, video, brands and images used on this website are registered trademarks of their respective companies and owners. All Rights Reserved. Data has been shared for news reporting purposes only. All content sourced by fans, online websites, and or other fan community sources. Entertainment News International is not responsible for reporting errors, inaccuracies, omissions, and or other liablities related to news shared here. We do our best to keep tabs on infringements. If some of your content was shared by accident. Contact us about any infringements right away - CLICK HERE