Hasbro Launching A 2 1/2" Star Wars: Force Awakens Line With Millennium Falcon?!?

Rob sends word of this image that has started circulating the net. Reports indicate the image originated on a Spanish Blog and that this Force Awakens Millennium Falcon was discovered at a Guatemala Walmart.

It's unclear what scale this toy is supposed to be in but it seems to be to small to be a normal 3 3.4" scale toy. Perhaps Hasbro is taking a page from their Marvel playbook and launching a line of 2 1/2" figures and vehicles, though generally those 2 1/2" Marvel vehicles come with some kind of figure pack-in. The image shown here makes no mention of any figures.