Star Wars Is Best Selling Boys Toy Licence For Third Year

Jay Cochran - February 06, 2011
NPD reports that Star Wars had it's biggest year in the toy aisle since the year Revenge of the Sith debuted in theaters thanks to products from Hasbro and Lego. This is also the brand's biggest year ever without having a big block-buster movie backing it up, in large part due to the continued success of the Clone Wars animated series that airs weekly on Cartoon Network.

Source: Licensing.biz





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