Cartoon Network and Hasbro are aligning forces to support a Star Wars: The Clone Wars custom content redemption program for fans this holiday season. Through a customized promotional campaign, individuals who purchase specially-marked Hasbro Star Wars: The Clone Wars toys will be driven to CartoonNetwork.com/secretcode
where they will be rewarded with bonus show content, printables and other digital downloads.
“This promotion is a great opportunity to maximize exposure for Star Wars: The Clone Wars, while rewarding fans with bonus content and more,” said Will Blair, vice president, Brand Activation & Media Partnerships for Cartoon Network.
The special Cartoon Network micro site will allow individuals to unlock over twenty unique pieces of Star Wars: The Clone Wars content by logging in with their on-pack codes. Star Wars: The Clone Wars content will include extended bonus content from the season three launch, printable battle arenas, screensavers and more. Cartoon Network will drive fans to check out the opportunity which will last all the way through this holiday season, concluding in March 2011.
Cartoon Network is currently airing all-new episodes of the critically acclaimed CG-animated series from creator George Lucas and Lucasfilm Animation Fridays at 9 p.m. (et/pt). In this transformative third season of Star Wars: The Clone Wars, surprises wait at every turn, the fate of the galaxy hangs in the balance and the destiny of the “Chosen One” will at long last be uncovered. Thrilling, unpredictable and often humorous, the exciting new adventures of the Star Wars Saga will captivate fans of all ages. Mystery, intrigue and adventure await our heroes with all-new action-packed episodes of Star Wars: The Clone Wars. As war continues to rage throughout the galaxy, the dark side grows even stronger and the Jedi Knights are pushed to the breaking point. Loyalties are tested as new enemies emerge and heroes rise – and fall.
The season two finale of Star Wars: The Clone Wars was the highest-rated telecast of the season among all key kid demos—2-11, 6-11, 9-14. The one-hour special also took the #1 spot as the most-watched telecast of the day (May 2) among boys 6-14, and #1 for its timeslot with kids 6-14 versus all television. Star Wars: The Clone Wars is a thrilling, weekly 30-minute “mini-movie” created by the talented artists at Lucasfilm Animation.