Introducing Playmation – the next step in the evolution of play, where digital gets physical and imagination becomes real. The groundbreaking system of toys and wearables uses smart technology to inspire kids to run around and use their imaginations, as they become the hero or heroine of stories from across The Walt Disney Company.
Playmation Marvel’s Avengers is the first in a series of new franchise-based systems in development, and will hit shelves in October 2015 with Star Wars coming in 2016.
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