In a recent interview with
A Rabbit's Foot, George Lucas firmly embraced generative AI, stating that it makes moviemaking "much easier". He likened the resistance to AI in Hollywood to clinging to horses and buggies over cars, emphasizing that the technology is inevitable progress and "the future". When addressing industry fears, Lucas argued that rejecting AI because it breaks down or carries risks is useless, as it is simply the next step forward in cinema technology.
Addressing the risks of deepfakes and misinformation, Lucas stated that AI is actually the solution, noting that AI can detect fakes and trace where content came from much better than humans can. He believes that using AI doesn't absolve creators of consequences; he stressed that humans remain responsible for what they say and do, and illegal actions using the technology should be punished.
In the same interview, Lucas took a sharp dig at the modern Hollywood studio system's reliance on focus groups and test screenings. He argued that studios take the wrong message from audience feedback and "let the audience actually make the movie" instead of trusting passionate filmmakers with a story. Lucas believes the audience doesn't actually know what they want to see, pointing out that even his most controversial characters and concepts were things fans eventually grew to appreciate over time.