Stand Up To Cancer And Lucasfilm Kick Off The Holidays By Using The Force For Good
Jay Cochran - November 28, 2011
Stand Up To Cancer (SU2C) and Lucasfilm will continue their collaboration this holiday season when they release never-before-seen outtakes from the highly popular star-studded video clip that urges fans to Use the Force for Good. The campaign continues to raise funds for groundbreaking cancer research that will get new therapies to patients quickly and save lives. Just in time for holiday shopping and due to popular demand, SU2C and Lucasfilm have added a fourth design incorporating the iconic image of Darth Vader to their line of co-branded tees, which feature Star Wars™ artwork alongside SU2C’s signature upward arrows and slogans such as “Blast Cancer” and “Use the Force for Good.” This new exclusive Darth Vader t-shirt bears the slogan “Do Not Underestimate the Power of SU2C,” and will be available for purchase in late November. The full line of tees is available for purchase at store.standup2cancer.org/shop with proceeds benefiting SU2C.
In addition, a new behind-the-scenes look at the Star Wars video tribute featuring celebrity Star Wars enthusiasts and SU2C Ambassadors— Aziz Ansari, Zach Galifianakis, Bill Hader, Ed Helms, Ken Jeong, Jaime King, Seth Rogen, Andy Samberg and Emma Stone—who were joined by Star Wars alum Samuel L. Jackson, can currently be viewed on the Star Wars YouTube channel, youtube.com/starwars, alongside the original video tribute. This new behind-the-scenes video not only captures funny outtakes from the all-star cast, it highlights candid moments where the cast members express why they participated in the original Star Wars video tribute. With approximately 800,000 hits on YouTube so far, the original Star Wars video tribute encourages fans to Use the Force for Good and join Lucasfilm in donating to Stand Up To Cancer.
“To build a grassroots movement of people determined to end this disease, cancer and references to it have to become part of the pop culture zeitgeist,” said Sue Schwartz, SU2C co-founder and partner at Robertson Schwartz Agency. “Lucasfilm’s willingness to highlight the fight against cancer with an icon like Star Wars is a huge boon to our efforts. Everyone at Stand Up To Cancer is eternally grateful to Lucasfilm and our celebrity ambassadors for ‘Using the Force for Good.’ We look forward to continuing this campaign through the end of the year to raise funds for life-saving cancer research.”
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About Stand Up To Cancer Stand Up To Cancer (SU2C)—a program of the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable organization—raises funds to accelerate the pace of groundbreaking translational research that can get new therapies to patients quickly and save lives. SU2C facilitates collaboration among the best and the brightest in the cancer research community. The American Association for Cancer Research (AACR) and a Scientific Advisory Committee led by Nobel Laureate Phillip A. Sharp, Ph.D., conduct rigorous, competitive review processes through which SU2C’s grantees are selected. By galvanizing the entertainment industry, SU2C generates awareness and builds grassroots support for this new approach to ending cancer.