Lucasfilm's Virtual Reality Lab Opens More Possibilites

The ILM Experience Lab (ILMxLAB), from ILM and Lucasfilm, will change your interactive experience, including virtual reality, augmented reality, real-time cinema, theme park entertainment and future platforms; as Lucasfilm executive vp and ILM president Lynwen Brennan says, "Anything and everything is what you can expect." The content, which will not be limited to just Star Wars, but, will also include animation and live action, as well as other Disney properties, will be available for "mass-market VR goggles, specialized VR and AR, and immersive cinema... And the initial, most high-end experiences will be in the [Disney] parks.” A Jurassic Park experience, already in production, is being demoed with Oculus Rift prototype VR goggles.
(Source: The Hollywood Reporter)