Volkswagen Releases Never Before Seen Behind-The-Scenes Videos of Wildly Popular Super Bowl Ad

Jay Cochran - February 09, 2011
Volkswagen of America, Inc. has released behind-the-scene videos of the two popular :30 spots, "The Force" and "Black Beetle" which aired during Super Bowl XLV.

Bringing Star Wars to one of TV's most talked about events, "The Force," is a humorous and heart-warming ad for the all-new 2012 Passat. Accompanied by "The Imperial March" from John Williams' iconic score, the spot features a child dressed up as Darth Vader who uses the Force when he discovers the all-new 2012 Passat in the driveway. The spot has become a viral phenomenon and is one of the most talked about ads in Super Bowl history, with over 23 million views on YouTube to date. Additional milestones include:

* #1 most popular Super Bowl spot on Hulu's "AdZone"
* #1 spot on (presented by social media monitoring companies Radian6 and Mullen)
* #1 best spot as ranked by the site,
* #1 on the leading social media news site,
* The 2nd highest rated video of all time in the "Autos and Vehicles" category on YouTube worldwide
* #3 spot on USA Today's "Ad Meter"

Outtakes released today for "The Force" follow the pint-sized Darth Vader through additional scenes as he tries to use the Force at home.

"Volkswagen is proud to have received such acclaim for our Super Bowl strategy and creative," said Tim Ellis, Vice President of Marketing, Volkswagen of America, Inc. "By launching our spots days prior to the Super Bowl, we successfully dominated the national dialogue around the advertising before the game even started."

"Black Beetle," the commercial for the 21st Century Beetle has received over 2.8 million views on YouTube to date, and was ranked #3 best Super Bowl Spot on Hulu's AdZone, and voted #2 favorite automotive spot on In a bold move for an automotive brand, the spot does not feature any actual images of the car, and relies on cutting-edge CGI creative to tease the vehicle. An animated Black Beetle rules, runs, navigates and outperforms all the other creatures in a lush digitized forest, paying homage to the greatest car chase scenes in the history of film and TV. The spot is set to the song "Black Betty," rerecorded by The Jon Spencer Blues Explosion.

The newly released behind-the-scenes "Black Beetle" footage follows the creative process behind the spot, from storyboard concepts to the creation of a 20x40 foot forest on a soundstage using trees and other materials gathered from a farm in Marin County to serve as template for production. It documents how the creators of the spot tapped entomologists from the London Natural History Museum for counsel to design a series of believable 3D insects for the spot.

Created by Deutsch LA, the ads will have extensions that live beyond the Super Bowl on the Volkswagen website, Facebook and YouTube pages, and ESPN Mobile.
Image 1 of 5
1 of 5
Image 2 of 5
2 of 5
Image 3 of 5
3 of 5
Image 4 of 5
4 of 5
Image 5 of 5
5 of 5


Advertise Here on

Search Online Stores for Star Wars

Search Ebay for Star Wars Now


Last 10 comments - ( Read All Posts )
Bandalero - 2008-08-20 @ 9:02 pm

ask and ye shall receive...


kudos to the announcing to quickly chalk it up to his bad knee

bah while I'm at it I found this nice blooper reel of wrestling:


BeautifulDisaster - 2008-08-20 @ 8:56 pm

Batista's slip, LMAO! A future staple of YouTube complilations of "Wrestling Gone Wrong."

Blackmada - 2008-08-20 @ 8:18 pm

I never saw the girl but I saw the clowns.

Bandalero - 2008-08-20 @ 1:25 am

I'm surpsied no one talked about Batista's little run up the stairs and slip! It was hilarious, I could just hear the truck crew screaming "switch to camera two switch to camera two!". When they panned back into the ring Batista had a big grin on his face sharing the blooper with the ref.

By the way did anyone notice that hotter than hot brunette in the crowd behind Harley Race off to the side? A couple of camera guys caught her from different angles, white t-shirt, big boobs, I love looking at the crowd.

Post Your Comment Now! (membership required)

More Movie & TV News

Advertise on Jedi Insider


Toy Photography

Movies & TV



This site uses cookies for site configuration, advertising, and analysis. By using this site you accept our policies - Read Full Site Policy OK
Sign Up For The TNI Newsletter And Have The News Delivered To You!

Entertainment News International (ENI) is the #1 popular culture network for adult fans all around the world.
Get the scoop on all the popular comics, games, movies, toys, and more every day!

Contact and Support

Advertising | Submit News | Contact ENI | Privacy Policy

©Entertainment News International - All images, trademarks, logos, video, brands and images used on this website are registered trademarks of their respective companies and owners. All Rights Reserved. Data has been shared for news reporting purposes only. All content sourced by fans, online websites, and or other fan community sources. Entertainment News International is not responsible for reporting errors, inaccuracies, omissions, and or other liablities related to news shared here. We do our best to keep tabs on infringements. If some of your content was shared by accident. Contact us about any infringements right away - CLICK HERE