In addition to the merchandise launch, there will also be a number of promotional items tied to the upcoming release of Revenge of the Sith. Burger King will have an in-store game and a series of toys; Cingular will have exclusive mobile content; Frito Lay will have chip related tie-in's; Kellogg's campaign will include packaging, premiums, and Star Wars Cereal; Masterfoods various candy brands will feature Star Wars packaging, including the M&M's "Mpire"; Pepsi will also release a variety of packaging and products, including a "Darth Dew Slurpee" available at 7-11 stores. Check out StarWars.com for more information.