A British television advertisement for the cell phone company 'Vodafone', features Jedi Master Yoda. The ad focuses on RED Box, a service that automatically transfers contacts and content from your old phone to your new one. Yoda uses his power to help a couple with the daunting task of transferring numbers to the new smartphone, but, he soon realizes that the Force is not needed, as Vodafone's new RED Box service has already solved the problem.

The TV spot has been produced by a team at Lucasfilm's ILM (Industrial Light & Magic), with Tom Kane voicing Yoda's CGI character.

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