From The Official Star Wars Blog:
"...This fun and informative video from LEGO Club TV entitled “Behind the Bricks” takes you to Billund, Denmark, the home of the LEGO design lab and the birthplace of LEGO itself. It was shot after completion of online voting by fans of LEGO and Star Wars that determined which Star Wars movie scene would be transformed into an exclusive Toys ‘R Us LEGO Star Wars set...


Toys’R'Us Presents “Behind the Bricks” LEGO Star Wars Fan Vote"