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Star Wars: The Force Unleashed Sells 1.5 Million Units Worldwide in Under One Week
Jay Cochran - September 24, 2008

After less than one week on store shelves worldwide, Star Wars: The Force Unleashed is on track to become the best-selling Star Wars game of all time. LucasArts today announced that more than 1.5 million customers worldwide have purchased Star Wars: The Force Unleashed, making it both the fastest-selling Star Wars game and LucasArts game ever.

Released on Sept. 16 in North America, Sept. 17 in Australia and Southeast Asia, and Sept. 19 in Europe, Star Wars: The Force Unleashed has demolished LucasArts sales records around the globe in record time.

Sales figures are based on the first five days of sales across all platforms worldwide.

Although LucasArts shipped more than 4.3 million units of The Force Unleashed around the world in preparation for the game’s launch, unprecedented demand has led to the manufacture and distribution of additional copies.

“The record-setting sales of Star Wars: The Force Unleashed shows the undiminished power of Star Wars and its popularity across all media types, including video games,” said Darrell Rodriguez, president of LucasArts. “We’re blown away by the response to the game.”

Star Wars: The Force Unleashed completely re-imagines the scope and scale of the Force and casts players as Darth Vader’s “Secret Apprentice,” unveiling new revelations about the Star Wars galaxy seen through the eyes of this mysterious new character, who is armed with unprecedented powers.

Star Wars: The Force Unleashed is the first next-generation game developed internally at LucasArts, and is available on the Xbox®360 video game and entertainment system from Microsoft and PLAYSTATION®3 computer entertainment system.

LucasArts and developer Krome Studios have created an equally enthralling version of Star Wars: The Force Unleashed on the Wii™ home videogame system from Nintendo, PlayStation®2 computer entertainment system and PSP® (PlayStation®Portable) system, and n-Space, Inc., developed a version for Nintendo DS™. All feature the same storyline, with opportunities to unleash the Force in devastating new ways.

Star Wars: The Force Unleashed is more than a video game phenomenon. The novelization of the game’s story published by Del Rey was No. 1 on the New York Times Best Sellers list the week it launched and toys and games from Hasbro, LEGO, and Wizards of the Coast based on the property are top sellers at retailers. This unprecedented promotional effort by LucasArts and Lucas Licensing also includes a full publishing program from Dark Horse, Prima Games, and Palace Press.


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