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2007 Q&A Session With Hasbro's Star Wars Brand Team Round 14
Jay Cochran - December 09, 2007




Hasbro's Star Wars brand team has agreed to answer three questions from Jedi Insider fans every other week. Here are this week's questions and answers.


JI:Recently a scan of a 2008 clone trooper figure redemption coupon showed up online. Can you tell us if there will be a 2008 mail-away figure and exactly what figure will it be?

Hasbro: We can confirm that this will indeed be a promotion for next year tied in to Clone Wars, but we are not at liberty yet to reveal more details on which figure will be available. We will reveal more details around Toy Fair. Stay tuned...

JI: Can you tell us when toys based on the new Clone Wars animated series are due out?

Hasbro: They will be out for Fall 2008. The exact on-shelf date is still being worked out, but detailed information and images of the figure direction will be revealed in February at Toy Fair.

JI: There seems to be a decent amount of interest from collectors for 6" Marvel Legends style Star Wars figures. What are the chances we might see a line like that in the future?

Hasbro:We will not be producing a line like this for Star Wars. When we have tried other collector-targeted scales (like 7" Unleashed) we found that fan interest, when compared to the 3-3/4" system, is just not as strong. In addition, for kids, the 3-3/4" scale is also the best one for a wide-range of figures and vehicles that play together, which is critical to the Star Wars fantasy. Rather than spread too thin against collectors, we will be focusing our efforts against making sure the 3-3/4" is broad, as we have been for the past couple of years. We should note that the other sublines - Galactic Heroes, Star Wars Transformers, and Unelashed 2", have a very strong following among kids and we will continue these going forward as well.


First round of questions and answers for 2007, click here.

Second round of questions and answers for 2007, click here.

Third round of questions and answers for 2007, click here.

Fourth round of questions and answers for 2007, click here.

Fifth round of questions and answers for 2007, click here.

Sixth round of questions and answers for 2007, click here.

Seventh round of questions and answers for 2007, click here.

Eighth round of questions and answers for 2007, click here.

Ninth round of questions and answers for 2007, click here.

Tenth round of questions and answers for 2007, click here.

Eleventh round of questions and answers for 2007, click here.

Twelfth round of questions and answers for 2007, click here.

Thirteenth round of questions and answers for 2007, click here.





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