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2007 Q&A Session With Hasbro's Star Wars Brand Team Round 9
Jay Cochran - August 31, 2007




Hasbro's Star Wars brand team has agreed to answer three questions from Jedi Insider fans every other week. Here are this week's questions and answers.


JI: With the Star Wars role-play stuff like the lightsabers and blasters, have you ever considered making things like holsters and stuff so that kids can carry around their gear like the characters in the movies did?

Hasbro: We have considered this, but have found that they impact our ability to deliver the "main thing" which is the blaster or saber, at the price point we want it. General role play sets, we have found, don't do as well if the price wanders up.

JI: You recently have released 8" figures with articulation in the Marvel line under the Unleashed banner. Any chance we will see Star Wars figures like this in the near future?

Hasbro: This is not in our plans, as it would distract focus from our other main initiaitves.

JI: You have some cool interactive Galactic Heroes boxsets coming, but is there any chance of seeing actual playsets released for these guys, like a Death Star? We are seeing playsets done for the Marvel versions, so why not Star Wars?

Hasbro: We have looked at them, but the costing still has not worked out for Star Wars to be able to do them.


First round of questions and answers for 2007, click here.

Second round of questions and answers for 2007, click here.

Third round of questions and answers for 2007, click here.

Fourth round of questions and answers for 2007, click here.

Fifth round of questions and answers for 2007, click here.

Sixth round of questions and answers for 2007, click here.

Seventh round of questions and answers for 2007, click here.

Eighth round of questions and answers for 2007, click here.





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