Star Wars Celebration V Ticket Price Increase Explained

Jay Cochran - January 30, 2010
For those of you who noticed recently that the prices for tickets to this years Star Wars Celebration V convention have increased, the folks at Reed Exhibitions Pop Culture Group, who are the ones running the event this time around have posted the following explanation on their blog as to why.


"I’ve gotten a number of emails about the change in CV ticket pricing we had to institute this week, so I am certain there are a lot more questions from people that I have not heard from. So here is the straight scoop – We learned last week that we had to collect state and local taxes on these tickets so we added those taxes to the ticket cost.


Unfortunately, the original pricing on our site was not inclusive of the mandatory Florida state sales tax and Orange County surcharge that we must collect on all ticket sales. So we have now automatically applied that into the pricing posted on our website and made mention that the tax is built in, so you are not caught off guard during the registration process and you know exactly what the final cost will be.


I can assure you that we do not have a sliding scale throughout the months leading up to the show and ticket prices will not increase again until we are onsite. Onsite pricing is also posted on the website (both on the overview page and the tickets page). This will go into effect as soon as the show begins (August 12) both online and at the convention center. You can see the full pricing details by clicking here.


We feel terrible about any confusion, but we did not raise ticket prices whatsoever, rather we were forced to apply tax to the prices to be in compliance with state and local law. I know this is semantics in a sense, but they key is that neither we, nor our partners at Lucas are keeping any of the added ticket price, but rather paying the tax man with those bucks.


We are really sorry that this was added late, but in other states where we run large shows (NY, IL, MA, etc) we have not had to pay tax on tickets so this was a bit of a surprise to us too."


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